Build a furniture catalogue
From the first reference to a coordinated set of product-page images.
CGIPractical thinking on images, products and the spaces we imagine. For the decisions before the render—and everything that comes after.

From the first launch to the next collection: a practical guide to building a reusable visual library.
Read the guideFrom the first reference to a coordinated set of product-page images.
From a reusable model to choices customers can explore.
Choose the imagery that makes your next step clear.
14 articles

From the first launch to the next collection: a practical guide to building a reusable visual library.
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When to build a digital asset, when to photograph a real product, and where a hybrid approach makes sense.
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Plan the views, details, dimensions and context a customer needs before choosing a piece of furniture.
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Our PDP pricing, the decisions behind a quote, and how to compare like-for-like scopes.
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The drawings, dimensions, photographs and finish references that turn assumptions into approved details.
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What a web-ready 3D asset can do, what each platform expects, and what to check before delivery.
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Choose still images, motion or both by the question your customer needs answered.
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Connect materials, combinations, product rules and prices in one useful buying experience.
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A workflow for showing an unfinished product responsibly, without turning provisional details into promises.
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Framing, material detail, shadows and channel-specific exports for a consistent product catalogue.
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Separate creative exploration from product accuracy, and choose a workflow that can deliver both.
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Exterior views, interiors and context that make an off-plan project easier to understand.
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Reveal hidden structure and component relationships without confusing an explanation with an assembly manual.
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A practical submission workflow: revisions, photo coverage, finish maps, variants and one clear approval trail.
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Products. Spaces. Worlds. Stories.