Build a furniture catalogue
From the first reference to a coordinated set of product-page images.
CGIPractical thinking on images, products and the spaces we imagine. For the decisions before the render—and everything that comes after.

From launching a collection to updating a catalog: a practical guide to creating furniture visuals that can be used again and again.
Read the guideFrom the first reference to a coordinated set of product-page images.
From a reusable model to choices customers can explore.
Choose the imagery that makes your next step clear.
14 articles

From launching a collection to updating a catalog: a practical guide to creating furniture visuals that can be used again and again.
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When to build a digital asset, when to photograph a real product, and where a hybrid approach makes sense.
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How to choose the product views, details and supporting media that help customers buy furniture with confidence.
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What affects furniture CGI pricing, what different quotes include, and how to budget for the images you actually need.
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The drawings, dimensions, photographs and finish references that turn assumptions into approved details.
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What interactive 3D adds to a product page, how Shopify, Google and Amazon handle it, and what to check before delivery.
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Choose still images, motion or a combination based on what your customers need to see.
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Help customers explore materials, build valid combinations, and see the furniture they are actually ordering.
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Prepare product images, launch materials and interactive assets while your product is still in development.
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How to get furniture product images right: accurate materials, consistent framing, clean backgrounds and exports that fit each sales channel.
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Where AI helps, where 3D gives you more control, and how to use both without compromising the product.
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Exterior views, interiors and site context that help buyers understand a property before construction is complete.
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Show what is hidden inside a product, how its components fit together, and when animation tells the story better than a still image.
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What to send a CGI studio: clear dimensions, useful photographs, material references and a brief that leaves less room for guesswork.
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Products. Spaces. Worlds. Stories.