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Furniture · 10 min read

How much does furniture 3D rendering cost?

Our PDP pricing, the decisions behind a quote, and how to compare like-for-like scopes.

Simple wooden stool, upholstered chair and detailed lounge chair in a workshop
AI-generated editorial concept. Illustrative, not a client project or a product specification.

At CGILighthouse, a furniture product detail page (PDP) content pack starts at €490 per SKU. The approved package tiers are Simple at €490, Medium at €690, Detailed at €990 and Complex at €1,290. Each pack includes one accurate product model and seven images: four white-background views, one detail image, one dimension image and one lifestyle image.

That gives you a concrete starting point for budgeting. It does not establish a market average or tell you which tier your product belongs in before its references have been reviewed. The useful question is: what must be created, checked and delivered for this particular product?

This guide explains those studio prices, the optional GLB add-on and how to compare quotes without confusing a single render with a complete product-page package.

Once you know which outputs to request, prepare a reference package that lets the studio assess the actual work. For interactive delivery beyond still images, see how GLB is used in commerce.

The approved PDP package prices

The table separates the image package from the optional GLB. These are CGILighthouse's approved PDP tiers, not estimated international price ranges.

PDP tierPackage price per SKUOptional GLB add-onPackage plus optional GLB
Simple€490+€40€530
Medium€690+€120€810
Detailed€990+€220€1,210
Complex€1,290+€290€1,580

The listed GLB add-ons apply only to models within the PDP pack. They are not standalone modeling or conversion prices for an unrelated model supplied separately. If your brief starts with an existing asset and only requires an interactive file, request a separate assessment instead of applying this table to it.

The seven-image set remains the defined package output. The tier should be confirmed against the actual product and scope; a furniture category alone is not enough to select it. A chair with a plain molded shell and a chair with exposed stitching, layered cushions and intricate legs present different modeling questions.

For the package's role within a product page, see what a furniture PDP content pack includes. For a project assessment, use our furniture 3D rendering service.

What the seven images actually cover

Four white-background views establish the product's shape from agreed camera positions. Specify which sides matter: a rear construction detail or an asymmetric arm may deserve a view that a generic front-facing gallery would miss.

The detail image should explain a selling point or a feature that needs closer inspection. It could show a seam, an edge profile or a material junction. Choosing that subject early lets the model and material work support the required crop.

The dimension image communicates approved measurements. Supply the values and agree which measurements should appear. A rendered image should not become the source from which someone guesses the product's actual dimensions.

The lifestyle image places the item in context. Agree the intended room, composition and product emphasis before production. Including one lifestyle image does not define every possible environment, styling request or campaign concept; describe those expectations in the brief.

One accurate model supports this set. That statement describes the production basis of the pack, but does not by itself specify delivery of editable project files, every source texture or every possible interactive output. Ask for the file handover you need in writing.

Why comparing only the price per image can mislead

Imagine two offers. One covers rendering two views from a supplied, approved model. The other covers creating a product model and producing the seven-image PDP set. Even if both proposals use the phrase “furniture rendering,” they have different starting points and deliverables.

Dividing a package price by seven can be useful for an internal allocation. It is not a quotation for buying each image independently. Modeling, material preparation and camera setup serve several outputs together; removing one image does not necessarily remove an equal share of the work.

Likewise, seven images are not automatically equivalent across proposals. Seven near-identical angles do not answer the same shopping questions as four product views, a useful close-up, dimensions and a contextual scene. Compare the purpose and specification of each output before comparing totals.

What determines the scope behind your quote?

Product geometry and visible detail

Size is only one consideration. A large, simple panel can pose fewer modeling decisions than a small object with curved joints, tufting or woven surfaces. The studio needs to understand the visible construction, not just the product category.

Identify details that must hold up in close-up: piping, edge radii, fasteners, cushion transitions or the connection between a tabletop and its base. Also flag moving or interchangeable components. These requirements help the studio assess the appropriate tier without assuming that every sofa or table has the same complexity.

The condition of your references

Usable CAD, consistent drawings and clear photographs provide different kinds of evidence. A CAD file may establish dimensions while photos explain upholstery softness. A technically detailed file can still describe an obsolete product revision.

Send the approved revision and identify missing information. Conflicting dimensions or an unexplained prototype photograph need a decision before they can support an accurate model. Our guide to materials needed for an accurate 3D furniture model explains the input options. A complete brief helps the studio quote the known work and identify what remains unresolved.

Finishes and their placement

A finish name is not a complete material brief. The team also needs to know which component receives it, how large the texture should appear and which direction grain or weave follows. Reflectivity, surface relief and pattern alignment can affect the work visible in a close-up.

Ask the studio to assess the actual combination of finishes. Do not assume that a short material list guarantees a lower tier, or that every extra finish carries a fixed charge. The approved table does not define such rules.

Variants and requested outputs

A different fabric color may reuse geometry. A wider seat, different leg, altered seam or new modular arrangement may change the model. List both types of variation, even if your catalog groups them under one product name.

The starting price is €490 per SKU. It is not a promise that every colorway, size or configuration is included in one pack. Ask how the listed SKUs and any shared geometry will be treated in the quotation; no variant allowance is implied here.

Worked examples using the approved prices

The following examples are illustrative calculations using the approved package structure. They are not market estimates, completed client projects or automatic classifications of particular furniture types. Each assumes that the stated tier has already been confirmed and that the brief matches the defined pack.

One SKU confirmed as Simple

For one SKU confirmed at the Simple tier, the PDP pack is €490. It includes one accurate model and the seven specified images. Adding the eligible GLB at +€40 gives a package-and-GLB total of €530.

This calculation does not price an additional colorway, a second lifestyle image or a separate campaign scene. If any of those are required, put them on the scope list so the studio can address them explicitly.

One SKU confirmed as Detailed, with GLB

For a SKU confirmed at Detailed, the package is €990 and its optional GLB add-on is +€220. The combined amount is €1,210. The GLB is an additional file deliverable; it does not replace one of the seven images.

State where that file will be used and ask the studio to confirm the delivery requirements. A request for GLB does not, by itself, define website integration, configurator behavior or every platform's acceptance criteria.

Three SKUs with different confirmed tiers

Suppose a brief contains one Simple SKU, one Medium SKU and one Complex SKU, each receiving a PDP pack. The arithmetic is €490 + €690 + €1,290 = €2,470 for three models and 21 images across the three packs.

If each also requires its eligible GLB, the additions are €40 + €120 + €290 = €450, giving €2,920 for those packages and GLBs. This example assumes no discount and introduces no extra charge. It does not establish tax treatment or price work outside the stated scope.

Compare quotes against the same written brief

Build a small comparison sheet rather than relying on proposal titles. Send every supplier the same product revision, reference package, SKU list and output requirements. Record omissions as questions; do not silently treat them as included.

Comparison pointWhat to establish in writing
Starting assetWhether the studio creates the model or expects a usable supplied model
Product identityThe revision, dimensions, SKU and configuration being represented
Image setExact number and purpose of white-background, detail, dimension and lifestyle images
Finish scopeWhich finishes and component assignments are covered
VariantsWhich SKUs are quoted and how geometry changes are handled
Scene requirementsThe agreed lifestyle setting and any separately requested creative work
DeliveryImage dimensions, formats, naming and any required extra exports
Interactive outputWhether GLB is included, optional or outside the proposal
FeedbackApproval stages, revision terms and treatment of later product changes
Handover and useRights, editable files, storage and future access where required
Commercial termsTax treatment, payment terms, schedule and quote validity

The approved price table does not supply a VAT rule, a revision allowance or a volume discount. Confirm those points in the written quotation instead of adding assumptions to your budget. The same applies to turnaround time, source-file delivery and future updates.

If one offer leaves a requirement unclear, ask for clarification before choosing it. A clear exclusion is easier to plan around than an undefined promise of “complete content.”

Keep the budget predictable by controlling decisions

Start with a representative product and settle the brief before extending it to a collection. Decide which dimensions, construction details and finishes are approved. Name one person to consolidate feedback so the studio receives a single decision when stakeholders disagree.

Review geometry before asking for final galleries. If the rear leg is wrong, correcting it before all views and variants are produced avoids carrying the same problem into several outputs. Review material placement and texture scale with the same care.

Then define the commercial need for each asset. If only selected SKUs need GLB, identify them. If one detail view must explain a mechanism, specify that purpose. Clear priorities let the proposal address what the product page needs without implying that every possible output belongs in the pack.

When the product changes, identify the change as a new revision and ask what it affects. A new fabric selection and a redesigned frame have different consequences. Neither should disappear into a vague request to “update the images.”

What to send for a useful quote

A useful inquiry connects product information to required delivery. You do not need to solve the production workflow yourself, but you should make the purchasing decision clear.

  • Identify each SKU, product revision and configuration.
  • Attach available CAD, drawings, approved dimensions and reference photographs.
  • Map finishes to components and flag missing references.
  • Separate geometry changes from finish-only variants.
  • Confirm whether the seven-image PDP set matches your needs.
  • Describe the lifestyle direction and the subject of the detail image.
  • List image sizes, channels and any additional deliverables.
  • Identify which in-pack models need the optional GLB.
  • State your launch requirement and who will approve the work.
  • Ask for unresolved scope and commercial terms to be written into the quote.

Choose a price attached to a defined result

For a CGILighthouse PDP pack, the starting point is €490 per SKU, with approved tiers of €490, €690, €990 and €1,290. Each includes one accurate model and seven defined images. Optional GLB additions are +€40, +€120, +€220 and +€290 respectively, only for models within the PDP pack.

Use those numbers to begin planning, then confirm the tier and scope against your actual product. Send a representative SKU and its references through our furniture 3D rendering service so the quotation can connect the price to the assets you intend to publish.

Put the thinking into practice.

Explore the relevant studio service, then tell us what you are planning.

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